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Create truly personalized offers

Research shows that "classic" personalisation in sales does not meet the expectations of customers…

How to create successful direct mail

When you prepare a direct mail marketing campaign, the most important thing is to know what works…

How to increase conversion on your website immediately

If you are unsure whether your website is optimised for immediate conversion, try to increase your…

Traditional marketing lives on

Social media are a great marketing tool, but traditional communication should be kept in mind as…

5 ways to write better headlines

It always starts with the headline. It may contain keywords, but if it's boring, people simply do…

The best and the worst times for sending e-mails

E-mail continues to be a very effective marketing tool. The number of messages people receive daily…

Facebook to introduce a conversion button

In late January, Facebook announced that it will soon be possible to add a call to action button in…

How to keep the reader's focus

Have you ever tried to read a novel while doing a crossword puzzle and listening to the news? Do you…

E-mail can do more than social media. How is this possible?

The only disadvantage of e-mail marketing is that it it will not surprise anyone. However, when it…

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