Do not try to suppress the cultural differences caused by the different values of people from different countries. Instead of trying to build a common "globalized" culture, rather build a set of global competencies and values and allow individual countries to optimize the management of their business for the local markets. The entire study is available for download on the Bersin & Associates website here (for free after registration): http://marketing.bersin.com/GlobalLeadership.html
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Article source Forbes.com - prestigious American business magazine and website
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