Personalities on social media have considerable influence on their audience. They are followed on a daily basis and their audience inclines towards dressing and eating in the same style as their hero. What is it that these people have? The answer is simple: attention. The attention of customers is something that today is not easily won.
Marketers even think that the customers whom they acquire by investing in influencer marketing are better for business. Why? Because they spend more money and are also likely to spread the word to their relatives and acquaintances.
Marketers around the world expect that they will pour more money into their influencer marketing. This marketing channel is turning out to be the most cost-effective online customer acquisition channel. It is also the fastest-growing one.
For many people, it works considerably better than both organic and paid searches. Its results are also better than those of e-mail marketing.
