One of the main aims of HR departments is to establish internal company processes that allow as much scope as possible for the development of individual talent so each employee tries to give of their best. However, individual talent development within teams is often limited by the restrictions of obsolete processes still used in talent management. We often see a strictly commanding style of management, offering insufficient scope for the development of individual, specific personalities. This article will look at how such a style of management may be replaced by more effective coaching.