4 drivers of transformation (1/3): Product and customer journey optimization

It isn't easy to convert technological breakthroughs into comparable breakthroughs in productivity and performance.

Today, we need productivity gains of at least 20%. The problem is that often the investments into new technologies are too high and investments into human capabilities are too low.

The technology is then not as useful as it could be. Technology must be applied reasonably and hand in hand with a broader transformation of how the business is conducted.

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4 drivers of transformation (1/3): Product and customer journey optimization

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