Company culture: how to implement it successfully at team level

Corporate culture is a set of internal principles of a company, its values and its official communication to the outside world. It also includes the company's rituals, customs and communication processes. Each company should define for itself what makes it unique and what kind of corporate culture it wants to promote among its employees. However, corporate culture is usually defined at the top management level and is not always fully in line with the day-to-day happenings in individual teams. How can you, as a manager, successfully implement corporate culture in your team?