Effective brainstorming: four methods for managers and team leaders

It is often recommended teams hold a joint workshop to conduct a brainstorming session for generating ideas or solutions to a particular problem. But what exactly is brainstorming, whereby a group of people spontaneously comes up with a range of interesting and original ideas? When led effectively, brainstorming helps a team generate new ideas, solve complex problems, and foster collective creativity. Here are four proven brainstorming methods you can use next time your team is tackling a shared challenge.