A recent study that was presented at the 2017 World Economic Forum in Switzerland suggests increased sales and productivity can be achieved by choosing a permissive attitude to failure.
Failure in the objective sense is what happens when a person is trying to achieve goals. Superiors should therefore let their employees know that if they fail at a task, it's not the end of their career.
Encourage your colleagues not to fear failure. This approach might take your organization to the next level.