Regardless of whether you lead a startup, small business or large corporation, creative thinking can add significant value to whatever is being done at the workplace.
One obvious helpful element in creativity is diversity: use it to compose teams and groups of employees with various opinions and perspectives. Homogenous groups tend not to be so creative.
The same concepts we have used over and over again may one day not be good enough. New problems are appearing and we are expected to solve them. Ideas coming from only one person, the leader, are often not sufficient; therefore, you need to foster and cultivate creativity in your team.
Turn your team into creative thinkers and then innovative solutions will help bring success to both your team and the organisation as a whole.