How the "12-week year" concept can help increase productivity

A concept proposed by Brian P. Moran and Michael Lennington of the year as a 12-week cycle is a methodology that changes the way people plan and achieve their goals. Instead of annual plans, it focuses on shorter, intensive periods of 12 weeks. Essentially, the year is divided into four 12-week cycles, each of which represents a "short year". This approach increases a sense of urgency and helps avoid procrastination. Here are some practical tips on putting this concept into practice and increasing productivity for not only yourself, but also your entire team.