In the experience of negotiating strategist Corey Kupfer, an attorney and the author of a book entitled Authentic Negotiating: Clarity, Detachment, & Equilibrium — The Three Keys to True Negotiating Success & How to Achieve Them, some people still fail to prepare properly even if they are about to enter multibillion-dollar negotiations.
Especially entrepreneurs are sometimes so confident in themselves that they think they will be able to wing it somehow. In a lot of situations, such an approach might even bring some benefits; however, when it comes to very important negotiations, you could end up getting badly hurt.
