Winning new business (2/2): New strategies

The previous article showed how, even today, we can still use Aristotle’s ideas. Now we will discover something new – something that is very useful indeed.

When persuading others during a business presentation, you need to offer valid arguments. You need your audience to be connected with your message. You must be transparent about the source of information you are presenting.

But that is not all: here are two additional strategies that will help influence an audience, brought to us by the smartbrief.com website.

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Winning new business (1/2): Ancient wisdom

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Winning new business (2/2): New strategies